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Forget everything that you've ever learned about how difficult it is to gain new clients. Forget about struggling to attract the right type of profitable new client.
Forget how you spent your hard earned marketing budget for a slick pastel coloured £7,499 web site that brings in no inquiries. Forget about that half page advert in Yellow Pages that costs a ridiculous £5,325 that attracts £4,000 of business, and…
Forget how you spent over £11,000 on that oh-so-cool legal exhibition that actually was a ghost town, or your best lead was a dog bite claimant!
I want you to forget that you have given up all hope of ever having a marketing programme that brings in new profitable clients because…
I will show you a simple way that you can have a marketing system that will deliver new clients.
Let me ask you something...
How do you select people to fix the stuff that gets broken in
your work or business life? I bet it is those old-fashioned
quaint traits of:
- Guaranteed reliability
- Value for money
- Proven Track Record and
- Supportive Positive Advice
Now if you are still reading this, I am guessing that you offer most if not all of these traits to your clients, right? So let me ask you another question…
Why is it that you don't attract enough profitable new clients?
You want to know...
YOUR NEXT NEW CLIENT DOESN'T KNOW THAT YOU EXIST
AND MORE IMPORTANTLY... THEY DON'T CARE.
I know what you're thinking... "Listen you, we offer a great legal service, our clients receive exceptional value for money... I know they appreciate us... If only they would tell others!!"
Let's have a reality check here...
Your next new client has what they consider to be the mother of all legal problems that threatens to wipe them out. They are desperate with worry, yet they have no idea how you can help them.
I believe that there you have as much chance to get most of these people as clients as Blackpool does of winning the Champions League - unless you have a set of diverse techniques to reach out and attract potential new clients. (And I'm a Blackpool fan!)
So what are these techniques? They include:
- Creating a strategic marketing plan
- The right type of website (that bring in a steady stream of new clients)
- Profitable Strategic Alliances (that generate regular business)
- Sensitive active listening (that will convert clients into fans)
- Positioning (so you will be seen as THE expert that clients want)
- Speaking & seminar programmes (a great way to raise your profile)
- Notable networking (getting others to spread the word about you) and
- Much, much more.
Now maybe you're thinking, "Wait a minute Mr So-Called Know-it-All! Even if all this stuff or material works and you can show me how to put it all together, I don't want to do this marketing work. I'm a solicitor. I'm paid to make clients legal problems either never surface or go away. Marketing is for somebody else or a slow peaceful rainy Thursday afternoon."
Get over it! All Solicitors need to be marketing professionals, now. If you're not, you won't stay in business.
It's really that simple. I know you probably would prefer not to have to deal with the marketing issues. But the reality is that you must, if you want to stay in business today. Even if you hire someone to do your marketing for you-you still have to be knowledgeable on how it works.
So if you believe that your firm makes a difference and that more people now than ever need your skills to make that difference-you must take responsibility to get that message out.
Do you have that belief? Do you have that purpose? If you do, and you're serious about making a difference to all your clients then you need to read my Special Reports for the Solicitors Institute.
These are information-packed, specific step-by-step guides to make growing your business easier and more profitable. If you are serious about catapulting your income and becoming among the highest paid in your profession, these reports will show you how.
They're nothing fancy, just 6 to 20 pages of solid, up-to-date information that YOU CAN USE RIGHT NOW. Each Special Report is packed with non-stop, make-it-happen now information so that you can achieve exactly what the title promises.
If you're not building your law firm with these reports - you're not building your law firm! They're only £17 each, or £37 for your choice of three!!!
Look over the reports now available:
| SR#1 |
How to Write a Marketing Plan that Wins New Clients… Without Blowing the Budget
Most solicitors marketing their legal services are "Winging it" with guaranteed results: their marketing is occasional, erratic…unprofitable. In this Report, Roderick tells you how to write a marketing plan that will sell your legal services for the lowest cost and the highest returns. |
| SR#2 |
Professional Sales Skills for Solicitors
How should you prepare and what should you do and say when you are in a prospective new client meeting? What's the one thing that you can do that will loose that potential new client? This Special Report will show how to handle all this and more, whilst still remaining professional. Includes how to handle the objection. "Your fees are too expensive!"
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| SR#3 |
How To Win New Clients via Networking
Networking is one of the most cost effective ways of generating new clients. Unfortunately, most solicitors see it the same way as the British weather, something that is totally unpredictable. Roderick is one of the UK's leading experts on business networking building his own legal services practice, from scratch that way. Let him show you how he did it.
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| SR#4 |
How to become a Client Magnet by Speaking
If you are speaking on a subject then you MUST be the expert. If you are the expert then you have all the answers, If you have all the answers then you can charge higher fees! This Special Report details how to improve your speaking skills, where to practice and where to get talk programmes.
WARNING: Most solicitors believe that they are better communicators then they actually are-please do not fall into this trap
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| SR#5 |
Five Secrets You Have To Know To Become a World Class Listener
Clients are never going to know how talented a legal practitioner you are...but they can judge what it's like to talk to you. Nothing builds rapport quicker with prospective clients, existing clients and colleagues than empathic listening. Most solicitors are terrible listeners. Are you? Roderick provides guidelines on how to acquire this oh-so-necessary 22nd Century skill.
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| SR#6 |
Getting Other Professionals to Send you Business Through Strategic Alliances
Competition for legal services is ever increasing. Solicitors are finding cooperation with other professionals to be a pragmatic answer to the demands they encounter daily. How do you start creating the appropriate alliance for your practice? This Report answers this and other concerns, detailing important advice on who to team up with and attract more clients
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| SR#7 |
Building a Diverse Group of Contacts
Solicitors love referrals, don't you? However it's easy to fall into the trap of assuming exactly who is going to spread the word about you. You need to become widely known, not only by other professionals, but also in the wider business community and your specialist niche (You are a specialist aren't you?). Roderick will detail how to build and maintain a diverse group of contacts.
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| SR#8 |
How To Become a Rainmaker
Do you want to be just another one of the crowd, me-too, High Street Solicitors who is scrambling to earn a living via private client's wills and conveyancing? Or…do you want to be known as a specialist or as THE expert and earn the really BIG fees. This Special Report explains the five-step process that Rainmakers use to attract all the top-level business they ever need. Want to be like them? Then you need this Report
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| SR#9 |
Write Articles That Bring Huge Responses
Whether you are telling readers how to lay off a work force or how to stay out of trouble with the Inland Revenue, published articles are a first-rate method to demonstrate how you can solve client's problems and establish yourself as the expert. Roderick shows you how to write these articles and where to send them to for publication.
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| SR#10 |
Using Direct Mail to Get New Clients
Direct marketing is still one of the most cost effective ways to attract new clients. Most solicitors don't know how to create a brochure and cover letter that legal prospects will reply to. This Report will show how to achieve a client response, rather than ending up in the waste paper basket
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| SR#11 |
How to Turn Your Web Site Into a Client Generating Machine
You have a very beautiful and expensive Web Site. Congratulations, however does it attract new clients? Do you know? Pretty website are rarely profitable websites. Roderick details the top ten activities senior partners need to regularly perform to make their Web presence key to attracting new clients. |
| SR#12 |
How To Attract New Clients Via Your Seminar Programme
Solicitors market legal expertise and wisdom on how to solve complex problems. There is NO better way for you to demonstrate this than via a seminar programme. Imagine prospective clients will pay to hear your wisdom. This Special Report will guide you in planning your next Legal Seminar and allow you to have "clear-blue-water" against your competition. Includes the answer as to whether to set a fee for the seminar or make it free.
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You can order now... have your credit card ready and call on FREEPHONE 08000 832597 or mail us and we will mail out your Special Reports to you first class, today, so that you can put these client generating ideas to use right away.
No one else in the country offers this kind of instantly available eminently practical information in this straightforward form.
These Special Reports have all been written this year 2003. They are current and up-to date and that is the reason that I have overruled my technical team and decided not to put them on the Web Site till 2004. The Special Reports are £17 each or select any three for £37.
You can order an attractive 4-Ring Binder to protect your reports and have them handy for easy reference for just £10.
Get all 12 Special Reports for £147. You save £67 and have the entire collection of client generating Special Reports (including the Binder) to grow your practice easier, faster and more profitably!
If you want any of these Special Reports CALL NOW on FREEPHONE 08000 832597 and place your order for your personalised Special Report.
If for any reason you are not completely satisfied with your purchase, simply return the Special Reports within 60 days and we'll refund the full amount.
Order your Special Reports now and watch your business grow.
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