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Do you need a speaker for your meeting or conference?
12 Steps to Attract Profitable New Clients – Live!!
Are you responsible for organising a conference or meeting for solicitors, attorneys or lawyers?
Would you like a powerful, dynamic presentation that will touch your attendees and inspire them to action?
Rod Sloane, Director of the Solicitors Institute, can run both compelling marketing workshops and stimulating client development breakout sessions for your attendees. These sessions will leave your people with dozens of practical, established, no-nonsense, predictable strategies to help them market their law firms more profitably, today.
Sessions can be tailored to suit your requirements from a 45-minute overview of the 12 Steps to a detailed two-hour workshop on any of the strategies.
Each delegate to a workshop gets a FREE take back to the office resource pack to kick start them after the meeting.
PROGRAMMES AVAILABLE:
“The 12 Steps to Attract Profitable New Clients”
This introduction to the 12 Steps will teach your attendees how to start developing a programme for marketing their law firm.
Whether they are a sole practitioner or a partner in an international firm, Rod will challenge their beliefs in marketing their law firm. This overview answers the questions of who should be responsible for attracting new clients and how much time you should allocate for these activities.
This provocative programme is ideal for solicitors who are sceptical about marketing and do not believe they any time for marketing activities.
The 12 Steps can be delivered as successful stand-alone workshops or seminars they are designed to make your conference or meeting a big hit
1. How to construct a powerful marketing plan
Most solicitors marketing their legal services are “Winging it” with, guaranteed results: their marketing is occasional, erratic…unprofitable. In this thought-provoking workshop attendees will actually write a marketing plan that will market their legal services for the lowest cost and the highest returns.
2. How to refine fee earners selling skills
How should you prepare and what should you do and say when you are in a prospective new client meeting? What’s the one thing that you can do that will loose that potential new client? This fast-paced workshop will show how to handle all this and more, whilst still remaining professional. Includes how to handle the objection “Your fees are too expensive!”
3. How to network your way to new clients
Networking is one of the most cost effective ways of generating new clients. Unfortunately, most solicitors see it the same way as the British weather…something that is totally unpredictable!! Rod Sloane is one of the UK’s leading experts on business networking, building his own legal services practice, from scratch that way. Let him show you how he did it, what works and more importantly what doesn’t!
4. How to become a Client Magnet by speaking
If you are speaking on a subject then you MUST be the expert. If you are the expert then you have all the answers, If you have all the answers then you can charge higher fees! Great... or is it? This stirring workshop explores how to improve your speaking skills, where to practice (not in front of prospective new clients!!) and where to get talk programmes.
WARNING: Most solicitors believe that they are better communicators than they actually are — please do not let your people fall into this trap.
5. How to develop relationships quicker as a world class listener
Clients are never going to know how talented a legal practitioner you are...but they can judge what it’s like to talk to you. Nothing builds rapport quicker with prospective clients, existing clients and colleagues than empathic listening. Most solicitors are terrible listeners. Why and are you? This dramatic workshop provides practical guidelines on how to acquire this oh-so-necessary 22nd Century skill.
6. How to generate more business through professional strategic alliances
Competition for legal services is ever increasing. Solicitors are finding cooperation with other professionals to be a pragmatic answer to the demands they encounter daily. How do you start creating the appropriate alliance for your practice? This absorbing Workshop answers this and other concerns, detailing important advice on whom to team up with and attract more clients.
7. How to diversify your contact sphere and increase your flow of referrals
Solicitors love referrals, don’t you? However it’s easy to fall into the trap of assuming exactly who is going to spread the word about you. You need to become widely known, not only by other professionals, but also in the wider business community and your specialist niche. This engrossing workshop will detail how to build and maintain a diverse group of contacts.
8. How to bring out your unique Rainmaker skills
Do you want to be just another one of the crowd, me-too, High Street Solicitors who is scrambling to earn a living via private client’s wills and conveyancing? Or... do you want to be known as a specialist or as THE expert and earn the really BIG fees. This fascinating Workshop explains the five-step process that Rainmakers use to attract all the top-level business they ever need. Want to be like them?
9. How to write credibility building articles
Whether you are telling readers how to lay off a work force or how to stay out of trouble with the Inland Revenue, published articles are a first-rate method to demonstrate how you can solve client’s problems and establish yourself as the expert. During this alluring workshop attendees will learn how to write these articles and where to send them to for publication.
10. How to obtain the results you want with Direct Mail
Direct marketing is still one of the most cost effective ways to attract new clients. Most solicitors don’t know how to create a brochure and cover letter that legal prospects will reply to. This vivid Workshop outlines how to achieve a client response, rather than ending up in the waste paper basket!
11. How to build an Online marketing machine
Should law firms have a beautiful and expensive web site that doesn’t attract new clients? Do you know? Pretty website are rarely profitable websites. This no-holds-barred workshop details the top ten activities senior partners need to regularly perform to make their Web presence key to attracting new clients.
12. How to deliver an automatically successful Seminar Programme
Solicitors market legal expertise and wisdom on how to solve complex problems. There is NO better way for you to demonstrate this than via a seminar programme. Imagine prospective clients will pay to hear your wisdom. During this compelling workshop your people will be guided into planning their next Legal Seminar and allow them to have “clear-blue-water” against their competition. Includes the answer as to whether to set a fee for the seminar or make it free.
Year 2003 Investment Schedule
Full day Seminar comprising four workshops - £10,000
Half-day Seminar comprising two workshops - £7,500
Audiotaping Rights............. 50% of fee
Videotaping Rights............. 75% of fee
Consulting.......................... upon request
All workshops are available up to 120 minutes based
upon your needs.
Based upon Rod's busy schedule and for your convenience,
we now offer an inclusive package for all travel expenses
of £1,000 within Europe.
Contact: Solicitors Institute on 08000 832597
or 0208 480 0498 for availability and bookings.
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